Welcome to Workflow Models
@workflowmodels.com
“A working model using mission-driven measures in a team approach enables focus on effective solutions.”
As small business owners, when it comes to promoting and advertising our business and our products, most of us think of television, radio, periodicals, newspapers, Yellow Pages, billboards, and word-of-mouth. Each of these media has its pros and cons when it comes to small business.
For most small businesses the reach of TV and radio advertising is well beyond our local target markets. While TV is national in scope focused on a passive audience, radio is more regional and focused on a mobile audience. Although both media are very powerful for branding and positioning your message, the frequency and duration needed for getting customers to stop, shop, and spend is often well beyond the budget and ROI expectations of small businesses.
Newsprint and periodicals, while better targeted than TV and radio, are expensive when used at the frequency needed to create brand and achieve positioning.
For small business, the most cost-effective media for promoting and advertising our business image and products remains Yellow Pages, billboards, and word-of-mouth … Until NOW
Now your business can benefit from the branding, promotion, and advertising of all these media 24 hour each day, 7 days each week affordably and under your control … Anywhere Anytime.
Getting Customers to Stop, Shop, Spend
Branding helps you create a clear, consistent identity for what your business does and the products and services you provide. Your website helps you promote and position your brand in a creative and powerful visible way that captures your unique vision, passion, and talents for sharing your identity with your customers. Using a mobile Internet access device (cell phone, PocketPC phone, WiFi Laptop) your website is available for customers 24 hours each and day 7 days each week.
©2003-2011 Chuck Morrison, Hollister, CA, All rights reserved
